We are excited to share that Pact Synergy’s range of 100% recyclable PET packaging is now available on the Australian Recycling Label (ARL) Marketplace.
Designed specifically for small and medium-sized enterprises (SMEs), the ARL Marketplace is a new directory that offers 100% recyclable, off-the-shelf packaging that is pre-approved and ready to label with the ARL.
Our initial offering is our 100% recyclable, off-the-shelf Pact Synergy packaging range, but this will expand to include a wider range of additional recyclable options suitable for SMEs.
Benefits of the ARL
- For Business: Enhances brand reputation and demonstrates a commitment to sustainability.
- For Customers: Provides clear recycling instructions, meeting the demand for accurate recycling advice.
- For the Environment: Helps reduce landfill waste and promotes recycling, conserving natural resources.
Small businesses can benefit significantly from using the Australasian Recycling Label (ARL) on their packaging.
Here are some compelling reasons:
1. Boosts Brand Reputation
- Trust and Credibility: Displaying the ARL on packaging signals to customers that the business is committed to responsible recycling practices, ensuring recyclable packaging remains in the circular economy to be used again in the manufacture of new packaging.
- Customer Preference: Research shows that half of Australians are more likely to buy products featuring the ARL, enhancing customer trust and loyalty.
2. Meets Customer Demand
- Clear Recycling Instructions: The ARL provides clear and accurate recycling information, which is highly valued by consumers. Three-quarters of Australians want to see the ARL on every item of packaging.
- Sustainability Expectations: Modern consumers increasingly expect businesses to adopt sustainable practices – the ARL helps meet these expectations.
3. Environmental Impact
- Reduces Waste: By guiding consumers to recycle correctly, the ARL helps reduce the amount of packaging waste that ends up in landfills or as litter.
- Conserves Resources: Proper recycling facilitated by the ARL ensures that materials can be reused, reducing the strain on natural resources.
4. Competitive Advantage
- Market Differentiation: Using the ARL can set a business apart from competitors who do not use the label, potentially attracting more environmentally conscious customers.
- Early Adoption Benefits: Joining the ARL Marketplace early can position a business as a leader in sustainability within its industry.
5. Simplifies Compliance
- Best Practice Guidance: The ARL provides businesses with a straightforward way to meet their labelling obligations without needing to be recycling experts.
- Avoids Misleading Claims: Using the ARL helps ensure businesses do not make false or misleading recycling claims, which can protect against legal and reputational risks.
6. Support and Resources
- Access to Tools: The ARL Marketplace offers resources and support to help businesses implement the label on their packaging.
- Community and Networking: Being part of the ARL Marketplace connects businesses with a community of like-minded companies committed to sustainability.
This toolkit is a valuable resource for businesses looking to leverage the ARL for better customer engagement and environmental impact. If you need more detailed information or specific sections, feel free to ask!
https://www.arlmarketplace.org.au/how-to-start-using-the-arl
Getting the ARL on your packaging is easy.